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LOCAL HEROES: The Rise of Small Brokerages in Real Estate

Forget about the flashy logos and celebrity endorsements. The real heart of the 2024 real estate scene beats in the passionate offices of small, independent brokerages, led by individuals like Jerilyn Walter, owner of Posh Properties.

Making up the majority of real estate brokerages, boutique brands dominate the real estate market. After 10 years with a big brand brokerage, and a dislike for the assembly line of “let’s see what sticks” brokerage mentality, Jerilyn founded Posh Properties.

Sure, the big brands grab the headlines, but it’s these local boutique agents who are quietly shaping the industry. Jerilyn’s vision isn’t just about selling houses; it’s about building a team of top-notch agents who know their craft and prioritize the customer experience with high-quality service.

JERILYN AND PHILIP DECARLO SHOW OFF PHILIP’S NEWEST BEACH AREA LISTING, 1108 COCONUT ROW, DELRAY BEACH.

This commitment to quality and local knowledge is the secret sauce of successful small brokerages like Posh Properties. They may compete against titans of the industry, but they win on personalized service and deep community ties. Many Sellers and Buyers come to them after disappointing experiences with big-box brands, proving that, more often than not, local expertise trumps flashy marketing.

This is a story of grit, community, and a genuine passion for helping people achieve their real estate dreams. Jerilyn and countless other small-broker heroes are the ones truly shaping the landscape – one neighborhood, and one family at a time.

INVESTING IN OUR COMMUNITY, BUILDING A GREAT PLACE TO LIVE

KEEPING IT LOCAL, JERILYN RECENTLY PRESENTED NEW NIKES FOR DESERVING STUDENTS AT ATLANTIC HIGH SCHOOL.

“Shaping the landscape of local real estate is just one of the many reasons contributing to the wellbeing of our city is imperative. In a small, local brokerage, each agent and every transaction matters as much as the health of our community,” said Walter.

Posh Properties has been and continues to be committed to contributing to the area’s local non-profits, and to the needs of our community. “Helping to sustain and develop a great place to live, work and play is vital to our long term success,” added Walter.

To prove her point, in 2023, Posh Properties donated over $53,000 to local charities and organizations, including the Delray Beach Police Department, Bound For College, Unity School, Delray Beach Chamber for the Non-Profit Council, and more. Recently, Jerilyn personally partnered with Nike to provide 12 pairs of “first time” new shoes to deserving students at Atlantic High School.

BEYOND THE BROCHURE: YOUR INSIDER TO THE MARKET

HERE AT 1080 LAKE DR., DELRAY BEACH, ONE OF HER FAVORITES HOMES, SHE FEELS FORTUNATE TO HAVE REPRESENTED THE BUYER IN THE TRANSACTION.

With over $200 million in annual walk-in customers, it’s clear why Posh Properties is leading the local market. But the real story isn’t about numbers; it’s about the heart and soul of a small team doing big things for their community.

“Consumers should understand that the hiring policies of the larger brands, where anyone with a license can join equates to a ‘good luck to you’ outcome. When you choose a small brokerage like ours, you’re not just getting a realtor, you’re getting an insider,” explains Jerilyn. “Our agents aren’t just faces in a brochure; they’re your neighbors, friends, and trusted advisors.” This deep connection, she suggests, translates to hidden opportunities such as exclusive listings, “coming soon” deals, and the wisdom to navigate future market shifts.

Therefore, Jerilyn suggests Buyers and Sellers simply skip the impersonal corporate machine and experience the power of local expertise, personalized service, and a genuine partnership in their real estate journey.

To reach one of our experienced agents, simply give our office a call or visit our website, poshflorida.com, and discover the difference when working with a Posh Properties agent.

POSH PROPERTIES
103 NE 2nd Ave
Delray Beach, FL 33444

561-330-4731
www.poshflorida.com

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