As 2026 begins, Roberta Lucas Real Estate and the Century 21 LUXE HOMES team are reflecting on a remarkable year of transformation and progress.
This year marks one of the most significant shifts in the real estate industry, as Compass has officially acquired Century 21, along with other leading brands previously owned by Anywhere Real Estate, including Sotheby’s, Coldwell Banker, Corcoran and a few others. The acquisition has generated widespread excitement across the industry, signaling a powerful new alliance that combines Compass’s innovative technology and global network with the timeless legacy of Century 21 and its worldwide recognized name.
“The team at Roberta Lucas Real Estate is excited about this new chapter, as the merger marks a tremendous opportunity for Luxe Homes to leverage expanded resources, cutting-edge technology, and a broader network. This move will empower our agents to better serve clients, elevate our marketing reach, and strengthen our position in both local and international markets,” said Roberta.
“Compass will add fuel to our already powerful system! Century 21 is on its way to becoming the #1 real estate brand in the next few years. Century 21 is reinventing real estate through innovation, technology, and a fresh modern approach. The brand is evolving faster than ever- the future is GOLD!!!”
For Roberta Lucas, this transition represents a unique opportunity to grow within a forward-thinking organization while maintaining the boutique-level service that has always defined the team’s success. The decision to align with Century 21 Luxe Homes was intentional, grounded in the brand’s dynamic new leadership, rebranding efforts, and modernized vision. The refreshed logos, innovative marketing strategies, and elevated energy have positioned Century 21 as a true powerhouse in the industry. Through the Fine Homes & Estates program, Roberta and her team have been able to represent exceptional properties valued above $2 million, offering clients access to the highest level of luxury representation and marketing exposure.
Among the standout listings heading into the New Year is the magnificent Tierra Del Rey Estates, located at 10107 El Paraiso Place in Delray Beach. This new construction residence will span approximately 20,000 square feet on five acres of beautifully landscaped land, a tennis court, resort-style pool, 4 horse stalls, within a prestigious enclave known for celebrity homeowners including Mike Tyson. Designed to set a new standard for luxury living, the property is expected to be listed for $19 million upon completion. With its scale, privacy, and elegance, El Paraiso is a showcase of the kind of extraordinary estate that defines the Century 21 Luxe Homes portfolio.
As the year unfolds, optimism fills the air. With a new mayor in New York City and renewed confidence across the real estate market, Roberta Lucas Real Estate anticipates strong activity among both buyers and sellers in the Palm Beach County and South Florida real estate market. The team has grown over the past year, strengthening its ability to meet the evolving needs of clients in an increasingly competitive market. Buyers are moti-vated, and sellers are encouraged to prepare their listings early to take advantage of rising demand.
Roberta M. Lucas has made her name as a pioneering force in the real estate industry, demonstrating unwavering innovation throughout her illustrious career. With over two decades of experience, she embarked on a journey from Pennsylvania to South Florida, where her expertise flourished. Not content with conventional approaches, Lucas established SoFlo Home Realty, a boutique brokerage that swiftly ascended to prominence in the luxury real estate sector. Her keen eye for market trends and clients’ needs propelled SoFlo Home Realty to unprecedented success. However, her trailblazing spirit never settled, as evidenced by her recent transition to a Century 21 franchise earlier last year. By embracing change and adapting to evolving market dynamics, Roberta M. Lucas continues to redefine standards and inspire her peers, cementing her legacy as a true innovator in the realm of real estate.
Roberta’s clients praise her for her hard work and dedication.
“Roberta is amazing in what she does! She made my experi-ence in selling my condo and buying my dream home as sweet as I could have asked for. Her sense of responsibility and perfection-ism in having all the details squared off as well as her knowledge of the market guided me so well throughout the entire process that before I blinked my eyes, I was moving to my dream home. I really appreciate all your efforts in making everything happen so fast and painlessly. I totally recommend your service and exper-tise,” said a happy client.
Roberta Lucas is seeking talented and driven agents to be part of her rapidly growing team. This is an exciting opportunity to work with an experienced leader who values collaboration, pro-fessional development, and success. Interested candidates are encouraged to contact Roberta to learn more about available op-portunities.
ROBERTA LUCAS
954-270-8131
https://www.century21.com/real-estate-agent/profile/roberta-lucas-P80179660
