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Sunday, April 14, 2024

Elena Carissimo with Lang Realty

Elena Carissimo with Lang Realty

Bringing her passion of lifestyle and wellness from Milan to the Real Estate world of South Florida.

Elena Carissimo knows what it takes to buy, sell, and renovate homes. Before landing in Delray Beach seven years ago, she had moved not only herself, but her family as well – eight times across four different countries.

“If I’m selling your home, you can trust that I know what buyers are looking for and what updates or changes need to be made to get you the maximum amount,” says Elena.

Born in Milan, Italy, Elena originally got her degree in law. Although she was not passionate about this field, it was a good foundation as she gravitated toward a more creative side. After spending countless hours watching HGTV, her husband encouraged her to explore a career in interior design. Soon after, she began her own staging and design company in Toronto, Canada, working directly with real estate agents to help them showcase their listings to their fullest potential. It turns out, what she had been doing all along led her to become the analytical, detailed and well-rounded luxury real estate agent she is today.

“I really like to get to know a house when I sell it. When people buy a certain house, I provide insight to the lifestyle that comes with it.”

Because Elena relocated her family so many times, she understands the amount of homework that needs to be done to get the lifestyle that you want. She researches the neighborhood, the best shopping areas, and the schools so that she can give her clients the big picture. A particular client of hers was moving from Boston to South Florida and happened to have a love for ice skating. Going above and beyond,

Elena was excited to let her know about the new ice rink that was being built in the area and even when it was scheduled to open. “You need to hire someone who’s willing to do the work.”

In July, she acquired a multi-million-dollar waterfront listing in Delray Beach that had been sitting on the market for six months with a previous agent. When Elena got the listing at the height of the pandemic in July 2020 – everything was uncertain, but she was adamant that the asking price was fair. Using her design and staging talent, she was able to transform the presentation of the home which generated multiple offers and finalized the sale within a month.

Here’s what that client had to say about Elena: “From our initial meeting with Elena, we were very impressed with her focus and preparation, and upon completion of the sale we knew we definitely made the right choice. Ultimately selling our home for our asking price and within thirty days after listing. Elena is also an expert in staging homes for maximum appeal due to her extensive background in interior design. She provided many ideas and items to make our home show exceptionally well. Elena personally handled and oversaw all of these aspects, as well as the cutting edge 3-D imagery, photography and video, and online marketing. [Elena] also conveys her passion for excellence and maintains a flexible approach to her work. She was thus able to meet the needs of everyone involved.”

“As I look back to the year that has been, I take it all in, and I am grateful for it, because I know with all this comes growth and strength.”

Elena, like most of us, had to adapt quickly to changes due to the pandemic. For two of her listings in 2020, she never had the pleasure of meeting her clients in person. Instead, everything was done via Zoom meetings and Face-times. All the while, she was juggling her personal life – homeschooling her two daughters and finding quiet spaces for herself and her husband to conduct their business from home.

“I need that creative outlet. I love the analytical side of my business, but I also thrive on the design side, as well”. Elena has recently re-launched her lifestyle brand, SoLife, which she originally started building around the same time as her design and staging business. It’s a place where she shares her favorite things, from design and wellness, to food and do-it-yourself projects and more. Most recently, she shared before-and-after photos of how paint and a simple design updated a home and changed it dramatically.

You can follow her on Facebook and Instagram: @SoLifeWithElena.

For real estate, follow her on Facebook or visit her webpage, @ElenaCarissimoRealEstate or www.elenacarissimo.com.

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